Embodied Vision group started campaign (flayers, posters, web site, facebook…) to communicate Tuesday event at the The Old Bridge (Stari most) where their “Crossing the Bridge” exhibition will take place.
Website has also been created to act as a resource for the photographs captured on the bridge and day4s cultural probe has transformed into day5s content generator.
The photos exhibited were taken by everyday passengers while crossing the bridge. The idea was to capture the moment of crossing over, becoming aware of the every day routine and making it more memorable and special. Today the group’s publicity machine swung into action – Maribor was fly posted advertising “Crossing the Bridge” and the people of the town created more pictures for the gallery event in the afternoon. The people crossed the bridge, stopped, took a little time and photographed the view from the bridge, the bridge itself and other people on the bridge. Moments of contemplation were experienced, meetings took place and glances exchanged as the people of Maribor crossed the bridge, something that they do throughout the year – just this time the experience was a little different, perhaps even a little more playful. Each photographer received an invitation to the gallery and a sticker promoting the event.
Two strangers meet on the bridge, a moment is shared …
Field study showed great potential of the idea and designed cultural probe offered more than promising insights for potential design solutions.
Olympics still working on perfecting the games, developing the web site and running online campaign, and on design and preparation for the event (choosing the place, finding athletes, acquiring equipment…).
At the end of the day, both groups had a short presentation, to show each other work done so far and plans for the finale of the workshop.
